Ochre Leaf began as a startup with a modern approach to selling high-quality organic teas online. Founder Mukesh Patel grew up helping his father run their family’s tea shop in India. Years later, he honored this legacy by launching an online tea store in the U.S.
The brand was designed to be contemporary and refined while staying true to the organic nature of tea. Its logo emphasizes balance and symmetry, with a circular shape representing the “O” in Ochre Leaf. Abstract fanned leaves within the design reflect symmetry and subtly reference black, green, and oolong teas through complementary hues.
A supporting pattern, inspired by Indian textiles and mandalas, pays tribute to the brand’s heritage. This geometric design complements the logo’s symmetry, adding a refined yet intricate touch to the overall identity.